Mid-Autumn Festival is a harvest festival celebrated notably by the Chinese Society. This advertisement is aimed to delivery the blessings to Hong Kong public by ViuTV, a Hong Kong television service operator. Under the social chaos of Hong Kong in 2019, political protests causing conflicts within families. Our production team want to introduce the “Kintsugi“, an art of precious scars, for expressing the importance of harmonious family. It is also the true meaning of this festival celebration. This advertising video wins the Gold Medal of Kam Fan Awards 2019 (Category K: Hong Kong Roots), which is organized by the HK4As every year since 1984 to recognize the best works in the market.
Video Credits:
Client : ViuTV
Creative and Agency : ViuTV
Production Unit : Peacock