LUI Che Woo Prize aims to recognise and honour individuals or organisations all over the world with outstanding achievements and contributions. James Earl Carter, Jr., known as Jimmy “Carter”, is an American politician who served as the 39th president of the United States from 1977 to 1981. Except for his great political contribution, philanthropy is his lifelong career and having the recognized achievement. This video is aimed at appreciating his contribution through understanding his history, beliefs and values shared around the world.

Video Credits:
Client : K. Wah International Holding
Creative and Agency : Rear Window Production
Production Unit : Peacock