Colgate is the umbrella brand for principally used for oral hygiene products, such as toothbrushes. For this production, Cocktail shaking is a good metaphor for underlining the sonic cleaning action of Colgate ProClinical® 150 (up to 20,000 brush strokes per minute).
Client : Colgate
Creative and Agency : Wavemakers
Production Unit : Peacock
Director : Kit @ Peacock
Cinematography : Jack Cheung