Families of SMA Charitable Trust (FSMA) is the charitable organization with great concerns on the Spinal Muscular Atrophy (SMA) victims and their families. This project is partnered with Biogen for illustrating the inspiring story about SMA patient, HO YUEN KEI, who is a professional Boccia player of Hong Kong.
Client : Biogen
Creative and Agency : Ernest & Donald Marketing Communication Ltd
Production Unit : Peacock
Director : Terry Yuen @ Peacock
Writer : Lo Tsz Fung @ Peacock
Cinematography : Jack Cheung / Ives Au @ Peacock
Editor : Agnes Chan @ Peacock / Jasmine Lee @ Peacock